Taken in Phoenix, Arizona; this illustration of Ivory Places Motor Lodge was featured on the front of a beautiful antique postcard from 1952. Sunlight streams down onto the buildings, and palm trees decorate the perimeter of the hotel and sidewalks, making this little lodge a wonderful destination for a summertime excursion. Beside the rightmost building, an automobile is pulled up to the side with a small table and umbrella placed several feet in front, allowing visitors to relax and keep cool during their visits. Next to a palm tree, a large signboard is attached to a pole, and the name of the lodge is written in a large print font. Looking at the photograph, the viewer immediately feels as if they have been transported to the sunny streets of Arizona and are enjoying a relaxing summertime vacation.
This postcard illustration not only provided visitors with a fun way to show off their travels, but also served as a means to entice people to visit the lodge. Lodges were invented in the US between the 1930s and 40s as road trips became a more frequent pastime. They provided travelers with a cheaper alternative to hotels during their journey without sacrificing the comfort of a hotel. For the owners, the expenses and maintenance are also not as costly, making lodges a profitable venture.
From the collection of Fred Bodin of Gloucester MA. Fred was a long time resident and well-known photographer of Gloucester and had one of the best private collections of New England nautical photographs in private hands. Fred was a photojournalist having graduated with this degree from Syracuse University and worked for Yankee Magazine. Fred passed away in 2016 and HIP purchased his collection from his estate.